Red Setter was proud to once again be the PR partners of the DBA Design Effectiveness Awards, and we had a great time at the ceremony last Wednesday evening.
There was some outstanding work on show. At Red Setter we work only with creative agencies who we believe deliver a tangible and measurable effect on business success, which is precisely what these awards recognise, and so we were particularly pleased to see our clients pick up so many gold awards.
As well as celebrating our clients’ work, and catching up with our friends in the industry, we enjoy seeing the other work that is on show.
A couple that stood out for us were the Horlicks India redesign by Cowan – which achieved a 10% sales uplift in 12 months, but crucially did it for a brand that was already huge in its market – and BrandMe’s redesign of Orangina, which turned a 29% annual sales decline into a remarkable 66% annual increase and the largest market share in the company’s history.
Finally, of course, the Grand Prix winner impressed everyone. Working with Engine Room, Polyseam has boosted sales of its GRAFT brand by over 700% in three years. Vast and sustained success of that order deserves to be recognised.
As the buzz of the evening fades into memory, and the trophies settle into studios up and down the country, our team at Red Setter gets to work ensuring that our clients’ wins are the springboard for enhanced reputation and new client wins. And of course, we start looking forward to next year’s event.