05 Designs We Love

By Charlie Royce (Executive Assistant to the Directors)

Another month, another inspiring ‘Designs We Love’ session with the Red Setter team. Sitting down as a group, we individually pick our favourite designs of late.

This month’s winner is Sally Moorhouse, our New Business Account Director, who introduced us to Tokyo’s finest digital art museum, seamlessly blending digital technology with an immersive art experience. A worthy triumph in our opinion, however it wasn’t only Sally who introduced us to some exceptional design.

Check out our favourites below. We’re already looking forward to another eye-opening session in August!

MORI Building Digital Art Museum


This digital museum concept is a collaborative initiative between MORI Building, a noted supporter of culture and art, and teamLab, an interdisciplinary creative group that uses digital technologies to express art.

I just love the idea of this fully immersive experience, allowing visitors of all ages to melt into the art.

I defy anyone who looks at these images not want to be in the middle of this wonder.

(Sally Moorhouse, New Business Account Director)

Paul Smith & Porsche collaboration

Paul Smith is one of my design heroes. His iconic ‘stripes’ have been applied to everything from the Anglepoise, racing bikes, pens and ties. It always works. It’s always perfectly ‘Paul Smith’ even on a Mini and on a Porsche. Smith is a champion of creative thinking. We could all do with more creative thinking!

“[Creativity is] absolutely vital,” Smith says. “And ‘creativity’ doesn’t have to mean standing in front of an easel and painting a picture. It’s about a way of thinking, not following the crowds and doing things laterally. Look at huge businesses like Dyson – where did they come from? From looking at the world and thinking creatively. Or people like Thomas Heatherwick who use their creativity to solve everyday challenges in a completely amazing way.”

(Vicky Stoakes, Client Services Director)

DWL/the Plus Pool (+ Pool) in New York

+Pool is a water-filtering, floating pool in New York’s East River – a fantastic initiative that, if taken forward by the city, would see the creation of a new public space enabling New Yorkers and visitors to swim in clean river water.

The design team behind the project is currently seeking a site for the 9,000 sq ft +Pool following a successful Kickstarter campaign and years of testing. If this plus-shaped pool gets realised, it opens the door for cities all over the world to create new public spaces in their waterways – an amazing opportunity!

(Sian Disson, Senior Media Consultant)

StudioKCA – Skyscraper (The Bruges Whale)

The Bruges Whale by StudioCKA was created from over five tons of blue and white ocean plastics collected from the beaches of Hawaii.

I love this piece not only because it brings attention to the issue of plastic waste, but also because its 38-foot tall structure looks surprisingly majestic breaching from the Bruges canals.

 (Carrie Ellis, PR Account Executive)

The Economist Cover

This Economist cover by graphic designer and artist Noma Bar uses negative space to create a double meaning, a technique he is well known for. Within the illustration of a Saudi woman sits a car which also doubles as the eyes, telling the story about Saudi women being permitted to drive.

I love this because it makes you stop and think about the story the illustration is telling – exactly what you want when you’re hoping to get someone to buy a magazine.

(Samantha Clark, Media Consultant)

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