By Charlie Royce, Digital Marketing Exec & EA
The Red Setter design detectives found plenty to get excited about this spring.
The fast-moving world of brand and packaging design threw up some ground-breaking newbies, game-changing rebrands, as well as some pretty cool retro refits.
Here’s our Designs We Love round-up, showcasing our favourites from the past six weeks…
First up Editorial Director Alex Blyth pays homage to Garcon Wines and their inventive eco-conscious packaging which cuts both costs and carbon emissions. Following the success of their flat wine bottles, Garcon created a case that fits 10 products in the space of four regular bottles by holding eight vertically, with two more slotting horizontally.
Why he loves it
“Some of the best wine comes from too far away. That’s the hot topic in sustainability right now: how to design products and packaging that are as desirable as their non-sustainable predecessors. What I love about this design from Garcon is that not only will it mean I can enjoy an Aussie Shiraz and Argentinian Malbec again, but it looks brilliant too!”
Senior Account Manager Charlotte Knott can’t get enough of COCO Chocolatier and their distinctive wrappers. More than just playful packaging, COCO challenges the industry norms and begin making their chocolate at origin before passionately transforming it in Edinburgh. As a result, more wealth remains within developing economies.
Why she loves it
“If we are what we eat, then I want to be one of COCO Chocolatier’s ethical chocolate bars. Stylishly wrapped in original designs by independent artists, it’s this design marriage made in heaven between agency Freytag Anderson and COCO’s chosen artists that creates such distinctive wrappers.”
Next up, it’s Bulwark Cider’s branding and awesome artisanal artwork that gets Senior Account Director Cher Keane’s vote. With design by WPA Pinfold, the rebrand had a huge commercial impact on the company, proving that design is an incredibly powerful tool.
Why she loves it:
“For me, Spring begins after that first sip of cider in a pub garden. The design is wholesome, playful and makes me want to head out for a picnic. It had a huge retail impact with revenue increasing by 62% in just one year and staff numbers doubled, just to keep up with demand. Quick, the sun’s out – let’s all grab a pint of Bulwark!”
Finally, Marketing Researcher Lianne Drewett celebrates the bold new brand identity of a theatre steeped in history. An experimental combination of authenticity and modern ideas, It’s no wonder Superunion bagged a pencil at the 2018 D&AD Awards for their rebrand of Shakespeare’s Globe.
Why she loves It:
“I love this because its eye catching and bold, using colours that were historically used in theatre flags. I particularly love that they used the last piece of timber used to rebuild The Globe, hand-carving it and making an ink print of it into the 20 sided shape that they have used throughout, becoming the symbol of the Globe!”