By Katie McIlvenny, PR Account Executive
As the PR and marketing partner to the world’s most exciting design agencies, we never struggle to find new creative projects that amaze us.
We see on a daily basis just how powerful intelligent design can be, making meaningful connections, delivering commercially successful results and – sometimes – changing the world.
Here’s the latest in our Designs We Love series, with three fantastic additions that show just how effective great design can be…
When non-profit organisation United Way needed a fresh take on how to illustrate social issues like domestic violence in Canada, they turned to Pantone and creative agency Taxi. Together, the duo created a signature colour for the organisation that embodies the word “unignorable.” Malika Favre threads this bespoke colour seamlessly through all of her illustrations in the campaign, each highlighting different problems that the world needs to tackle.
The outcome is incredible, which is why Digital Marketing Executive Charlie Royce chooses this campaign as his #DesignsWeLove.
Why he loves it
“This illustration embodies everything I love about design. It’s intelligent, it’s powerful and it has a message that we so desperately need to be speaking up about. It gives me goosebumps.”
It’s no wonder that Design Bridge received a DBA Design Effectiveness Award this year, as their brand refresh of Gordon’s gin led to an increase in sales to the equivalent of an extra 27 million gin & tonics a year! ⠀
Senior Media Consultant Samantha Clark champions this as her #DesignsWeLove. She adores that the history of Gordon’s is rooted within the new brand identity.
Why she loves it:
“I love the way that Design Bridge has researched Gordon’s historical archives, which revealed an old advertising campaign with the tagline “the heart of a good cocktail”, along with heart-shaped labels from 1920s bottles. As a result the heart symbol has become the focal point of the new design. It’s just one of the many flourishes that make this a beautiful reimagining of Gordon’s for a post craft world. Now anyone up for a gin & tonic? That’s definitely where my heart is!”⠀
Equipped with an iridescent razor of which no two are the same, this shaving goodie box comes alive with art and illustrations by José Antonio Roda. Not only does the design stand proudly on the shelf, but 100% of the profits from these shaving kits will be donated to 2x LGBTQ charities. Proof if you needed it that design has the power to change the world! ⠀
Why She loves It:
“I love the Harry’s Pride Month shaving kit for so many reasons. Not only do José Roda’s colourful illustrations evoke a joyful sense of freedom, they’re also inspired by LGBT+ artists and activists. Plus Harry’s are donating 100% of profits from the Pride Month shaving kit to LGBT+ organisation The Trevor Project! It just goes to show that beautiful design & creativity can go beyond the consumer and really make an impact.”⠀