News
5 Reasons Your Creative Agency Needs PR to Grow
Vicky Stoakes
Communications Director
Well-known creative agencies don’t just produce exceptional work - they attract it. The best clients, top talent, and dream projects follow agencies with a strong reputation. But how do you build that reputation?
The answer is PR.
A strategic PR approach ensures your agency isn’t just seen - it’s sought after. And if you’re ready to take control of your agency’s growth, our exclusive PR workshop in NYC is your chance to learn how. But first, here’s why PR needs to be at the heart of your strategy:
1. PR puts your agency on the map
No matter how great your work is, if the right people don’t know about it, opportunities will pass you by. PR ensures your agency stays visible in the right places – the media, speaking panels, podcasts, awards shortlists - so you’re always top-of-mind for new business and talent.
2. You’ll attract the clients you want
PR helps you shape the way your agency is perceived. By getting featured in key publications and sharing thought leadership, you position your agency as the perfect fit for high-value clients. Instead of chasing work, PR makes it easier for great clients to find and come to you.
3. Stand out from the competition
The creative industry is fiercely competitive. A well-crafted PR strategy differentiates your agency, ensuring that when potential clients compare agencies, yours has the credibility, reputation, and media presence to rise above your peers.
4. PR builds your employer brand
Want to attract top talent? The best creatives want to work for agencies that are making waves. PR showcases your agency’s culture, success, and vision, making it easier to recruit and retain the best people.
5. Learn how to make PR work for you – Join our NYC workshop in March
PR isn’t just for big agencies with dedicated teams - it’s a powerful tool that any agency can master. That’s why we’re hosting Level Up Your Creative Agency: How to Use PR for Growth, a one-day workshop designed to give you insider knowledge and practical skills to make PR work for your agency.
Led by Red Setter’s PR specialists Claire and Alex Blyth, with guest marketing expert Grace Dawson (ex-Bulletproof and JRK) this hands-on session will give you the confidence and tools to use PR as a growth engine for your agency. And importantly will offer follow-up support to help you implement what you learn and make PR a success for you.
Held on March 11, at the Malin, in NoMad, limited spots available - secure your place now!
Link here.
