News
Alex Blyth to moderate Adnight panel in Amsterdam
Vicky Stoakes
Communications Director
Experience just killed identity for consumer brands. Or did it?
Some argue the brand arena has changed for good. The real world is messy, brands now live across hundreds of daily moments, and the ones that show up right in every one of them earn loyalty and drive commercial value. Experience is everything.
Others push back. Identity is the precondition. It's what gives those experiences direction and meaning, and it's still a strong, systematized identity that underpins loyalty and long-term brand equity.
So which is it?
This is the question put to a panel at ADNIGHT Amsterdam next month:
Helen Keyes, Brand & Identity Designer, ex-Global Head of Brand and Communications at Philips
Peeter Verlegh, Professor of Marketing, Vrije Universiteit Amsterdam, Editor in Chief, Journal of Interactive Marketing
Darren Morgan, Head of Design & Brand Experience, Vestacy
Nicola Stockmann, Global Client Lead, Marks
Moderated by our co-founder Alex Blyth
Join the event on October 8th at the panel discussion and swing by the Marks studio afterwards for an open house + networking.
Register here: https://lnkd.in/gKJNSPE4
Adnight AMS Panel
De Hallen, Amsterdam | 11:00
Marks AMS Open House
Herengracht 598-600, Amsterdam | 17:00
