🔴 BRAND DESIGN PR SPOTLIGHT 🔴
Ever wondered what our team loves about working in brand design PR? Or if they weren’t living the dream at Red Setter, what their alternative career would be?
Welcome to our new series, shining a spotlight on each one of our team members, talking about the wonderful world of brand design.
We're starting with the first spotlight on Alex Blyth, our managing partner. Read on...
Tell me something you enjoy about working in brand design PR?
Alex: Our clients have so much to talk about – usually far more than they realise. While PR in many sectors is limited to company news, our clients have a real depth of expertise we can explore for media stories.
What’s an exciting thing you‘ve noticed in brand design right now?
Alex: The realisation by a growing number of organisations of the value of brand and how to build it – inside-out, purpose-led, and delivered across all channels. The days when brand could be conflated with logo are thankfully behind us.
Share a piece of career advice that’s been helpful to you
Alex: Be patient. Everything doesn’t have to be perfect, it just needs to be improving.
If you hadn’t worked in brand design PR what would you do?
Alex: Test cricketer, fighter pilot… or probably more realistically a writer!
Thank you Alex for sharing!