Brand Design PR Spotlight on Hayley Hayes - Senior Editorial Consultant

🔴 BRAND DESIGN PR SPOTLIGHT 🔴

Hayley is one of our star editorial consultants, bringing her journalistic experience to the creative agencies we work with. Clients love working with Hayley as she brings insight and understanding of the stories that the top tier media want to feature.

Here Hayley gives us an insight to her thoughts about working in brand design PR...

Hayley tell me something you enjoy about working in brand design PR?

Getting face time with the creative sector’s sharpest, most brilliant minds. I love hearing the strategy and thinking behind the designs we see all around us.

What’s an exciting thing you‘ve noticed in brand design right now?

Studios taking on more progressive, sustainability-led clients. The work by Collins for ‘clean material’ brand Sustana and How&How’s identity for Biozeroc (a zero-carbon alternative to concrete) showcases brand design at the forefront of innovation and progress.

Share a piece of career advice that’s been helpful to you.

Praise and recognition are nice, but don’t go looking for a metaphorical pat on the head. Find your own validation.

If you hadn’t worked in brand design PR what would you do?

Something around creative learning for kids that don’t thrive in the standard school system. We home educated our kids for a few years and saw a huge gap for those with special needs to access support and education.

Thank you for sharing Hayley!