How do you feel about the low-cost, low-effort ‘branding’ options that are cropping up?
Our managing partner Alex Blyth attended Web Summit in Lisbon and wrote about his experience, with insights to brand design leaders, for Transform magazine.
Alex argues that whilst we know that the truly successful firms will be those that invest in the transformative power of brand, for a tech founder or VC who comes from a very different world, and has a hundred demands competing for their time, attention and budget, the argument isn’t so clear (and there are many 'low-cost' 'branding' options popping up that are getting there attention).
Alex states it’s time for brand design leaders to stand up, make their case, and be heard.
Read Alex's article in Transform here.