News
Claire on What Does Your Mum Think? podcast
Vicky Stoakes
Communications Director
Our founder Claire was invited onto the What Does Your Mum Think? podcast with designers Michael Hindle and Kristian Shepherd.
Claire shares how she went from aspiring scientist to one of the most powerful voices in design PR - described by Sheps as 'one of the GOATS in the podcast space'.
She talks about founding Red Setter, what a PR campaign at our agency looks like, to launching the podcast, My Life in Design.
They get into what makes great creative PR, how to get your studio noticed, why storytelling still reigns, and what most people get wrong about design’s power. Claire also shares leadership lessons, what journalists actually want, and her mission to open up the creative industry to new, diverse voices.
Listen here.
