Considering the 'dark side'? Advice for those looking to switch from journalism to PR (as featured on journalism.co.uk)

Considering the 'dark side'? Advice for those looking to switch from journalism to PR written by our editorial consultant Anna Richardson Taylor for journalism.co.uk

You can read and listen to the full article here.

"Life circumstances and priorities change. Do not let preconceived ideas put you off a potentially rewarding career in public relations never subscribed to the tedious "Hacks versus flacks" characterisation of journalism versus public relations. There is the good, bad and ugly in every profession, and for all the scatter-gun press releases I used to get as an editor, there would be tailored, considered, on-the-ball PR professionalism that would make my life much easier."