Designing for Designers - a head-to-head on a rebrand to appeal to designers
How do you design for designers?
This is the story of how a design studio, rebranded a design-focused PR agency and got it right.
Going on a rebrand journey can be anxiety inducing for anyone. None more so than for a PR agency working in design and branding, and the agency they chose as their rebrand partner. A year ago these partners started out on the journey to rebrand Red Setter.
This is the Q&A in Creativepool with Claire Blyth, our founder and managing partner, with Ryan Tym, founder and director at Lantern.
Read full interview in link: https://creativepool.com/magaz...