Just over a year ago, I began my intern role at Red Setter. A journalism undergrad, just turned 22 and still eating beans on toast, I had a lot to learn about the world of PR, but I was bursting with enthusiasm and ready to try something new.
I naively thought I had it all figured out when it came to design and branding but now, as a Junior Account Executive working full time, I have come to learn so much more about what they really mean in today’s world (spoiler: design and branding is everywhere).
So, I wanted to share five things I’ve learnt over the course of my time at Red Setter, from the job, the clients and the people.
1. Design and branding are so much more than a logo
If I’m being honest, I used to underestimate the depth of design and branding’s connection to the world, reducing them both to logos and colour schemes. However, I’ve come to understand that design and branding are made up of a whole host of elements: storytelling, building identities, brand purpose - they all help craft unique visual experiences that resonate and appeal to people.
The way design and branding can shape and change perceptions of entire industries and initiatives is what fascinates me most. Both play a key role in our cultural landscape and even have the power to shift stigma in certain taboo areas: for example, some of my favourite designs are those that change the way we view female wellbeing and sexual wellness products and services.
2. Multisensory branding is a real thing
Imagine a brand experience that engages all your senses: you walk into a room, and you can see, smell hear and touch it. I never knew that this level of thought went into the branding process, and it still blows my mind.
It’s been so exciting to work with clients that have created some of the most iconic brand experiences out there. After seeing the new and innovative ways the world of branding is shifting into multisensory experiences, everyone should start getting excited about what’s to come.
3. You get to read your favourite publications every day
Ever since I was a child, I have loved to read. When I was old enough, my mum would even buy me a copy of First News every week so that I could mimic my dad on a Sunday reading the paper. Fast forward and everyday I get to grab a cup of coffee (or a diet coke – the rumours about the PR world’s obsession are true) and immerse myself in what today’s media has in store.
Keeping up to date with industry trends and insights is key in my role as a JAE, so the fact that I get to read Creative Review for a living (among many other publications, of course) makes me very happy.
I must also admit that Monday is the best day in the office because that’s when all the printed newspapers arrive through the door, and everyone knows you can’t beat a physical copy!
4. Attending design events are a great way to get stuck into the industry
One of the aspects I love the most working in design PR is the opportunity to attend events. They bring together the most innovative and creative minds, giving you a front row seat to cutting-edge designs and groundbreaking ideas – and they are brilliant ways to network.
It’s Nice That’s September Nicer Tuesdays event this year was a personal favourite of mine as we got to see Yonk discuss how AI and technology is shaping the creative world, as well as understanding how humour and design collide from Joe Lycett (read more on our trip here).
5. Your brain chemistry will alter
The most unexpected change of all after a year working in a design PR agency is viewing the world with a fresh pair of eyes.
It’s shown me that what once felt mundane is truly fascinating: I now walk into a supermarket and can’t help but exclaim “Oh I LOVE the branding of this butter!” or “Wow they’ve really done something with the rebrand of these corn flakes!”. Noticing the creative cues and functionality in everyday objects is something I never thought I would find so intriguing but, with a richer understanding of the work that goes into them, I have a new found appreciation.