How the pandemic changed PR (as featured on PR Moment)
How the pandemic changed PR. Our Communications Director Vicky Stoakes was invited to share her thoughts with PR Moment.
You can read the full article here.
Vicky Stoakes, communications director at design agency PR specialist Red Setter: “Because of the issue of time (for both journalists and our clients working in a pandemic), we’ve been focused on making each piece of content work harder. Pre-pandemic once an article had landed, we’d likely move onto the next story, but now it gets pitched as a podcast, becomes a webinar, becomes a series on our client’s LinkedIn, whatever works. We’re using time to get the most out of the best ideas and making sure messages are heard again and again from our clients that support their new business objectives.”