Is having a niche your agency's superpower? (as featured on New Digital Age)

Is having a niche your agency's superpower? An article written by our Communications Director Vicky Stoakes for New Digital Age.

You can read the full article here.

"Every agency wants a superpower these days. We’re not talking about being able to fly or an invisibility cloak, although both would be handy. We’re talking about something that makes your agency stand out and get noticed for something special.

Working as a PR partner to design and branding agencies, we’ve often been asked to help them recognise what makes them stand out. What we’ve experienced over the years is this: when we find an agency that’s a powerhouse in a particular sector, we know it’s too compelling a card not to play."