Is PR a better employer than it used to be? (as featured in PR Moment)

Is PR a better employer than it used to be?

Our comms director Vicky spoke to PR Moment about changes in the PR industry over the past 25 years. Specifically a shift from burn-out and long-hours as the norm, to a heightened focus on employee well-being, boosted in part by the pandemic and acceptance for flexible working, and better work-life balance.

Vicky said: “PR has always been an exciting career to be in. But the 2022 version of myself shivers when I look back at the relentless environment I worked in in the late 1990s and early 2000s. The nature of work and the hours expected only suited young hungry execs. Rarely did I see new mothers return to their careers at top agencies and unless they were running an agency, people over the age of 30 seemed to disappear.

“It was normal to see colleagues burn out. I’m not saying it doesn’t happen now, but with PR you have options to find agencies that put their employees first, that will be flexible and understanding and create roles that provide a healthier balance. Some agencies make that focus as core to its values as client delivery. It just took me a while to work that one out - not all agencies are the same!”

Read the full article here.