Our thinking
Is Y2K PR making a comeback? (as featured on PR Week)
Vicky Stoakes
Communications Director
Nostalgia for the turn of the millennium is strong. Gen Z has embraced the ‘Y2K’ aesthetic for a few years now and it shows no signs of stopping. Our comms director Vicky shared her thoughts with PR Week as to why she thinks that Y2K PR might be making a comeback.
Vicky proudly entered the PR industry at peak Y2K and one of her first campaigns was working on a government taskforce to help businesses prepare for the millennium bug. Spoiler alert: it never came. She talks about this, alongside visits to the Atlantic Bar & Grill with minor celebs and says she was living the Y2K PR dream. Read on to find out the truth...
You can read the full article here.
