Our thinking
My Life in Design Podcast - Emily Rickard CEO of BUCK
Vicky Stoakes
Communications Director
In this episode of "My Life in Design," Claire chats with Emily Rickard, CEO of BUCK, a global creative company. Emily shares her journey from a background in film production and journalism to leading BUCK, emphasising the importance of producers in the creative process. She discusses her progression within BUCK, the company's global expansion, and the culture of curiosity and learning that fosters innovation.
The conversation also touches on the challenges and rewards of her role, including strategy, financial planning, and team management. Emily and Claire delve into the impact of AI on creativity, with Emily viewing AI as a tool that can enhance the creative process. They also explore how Buck fits into the broader creative industry and the importance of showing that creative careers can be viable and fulfilling. Emily's passion for inspiring the next generation of creatives is evident, as she highlights the potential for long and successful careers in the creative field.
The podcast is a partnership between Red Setter and the Design Business Association.
Listen here.
