Podcast
My Life in Design with Emma Barratt, global ECD at Wolff Olins - Live from the Northern Design Festival
Vicky Stoakes
Communications Director
In this bonus episode of My Life in Design, Claire interviews Emma Barratt, global executive creative director at Wolff Olins, live at the 2026 Northern Design Festival. Emma shares her journey from a working-class upbringing in Salford to leading transformational brand work for global brands like Uber and Decathlon. She discusses overcoming dyslexia, navigating a male-dominated industry, and the importance of mentorship. Emma also offers advice to emerging designers: embrace bravery, stand out creatively, and treat AI as a tool rather than a crutch.
My Life in Design is a collaboration between Red Setter and the Design Business Association.
Listen here.
