Events
My Life in Design with Fe Amarante, founder and principal Experimenta
Vicky Stoakes
Communications Director
In this episode of 'My Life in Design,' Claire interviews Brazilian designer Fe Amarante who shares her journey through the design industry. Fe, who has worked with major companies like Coca-Cola, Danone, and Hershey, now runs her own agency, Experimenta, focusing on sustainable creativity. The conversation covers her early influences, the importance of internships, and the evolving perception of in-house creative roles. Fe emphasises the value of authenticity, persistence, and learning from mentors. She encourages aspiring designers to embrace opportunities for growth and development, even in less glamorous roles.
The podcast is a partnership between Red Setter and the Design Business Association (DBA).
Listen here.
