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Events

My Life in Design with Jonathan Sands OBE

Vicky Stoakes

Communications Director

In this episode of "My Life in Design," host Claire interviews Jonathan Sands, a prominent figure in the design industry. Jonathan shares his journey, starting from his early entrepreneurial ventures to joining Elmwood in 1982. He discusses completing a management buyout in 1989, selling the business in 2021, and leaving the Leeds office in 2022. Jonathan highlights the importance of creativity, adaptability, and integrity in business. He recounts pivotal moments, such as expanding Elmwood internationally and rebranding projects that significantly boosted client sales. He also discusses the important role of the DBA and the impact of design effectiveness awards on the industry, on clients and on the creative team. The episode underscores the value of ethical practices and genuine client relationships in achieving long-term success.

My Life in Design is a collaboration between Red Setter and the Design Business Association.

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