Podcast
My Life in Design with Jono Holt, founder of Otherway
Vicky Stoakes
Communications Director
In this episode of "My Life in Design," Claire interviews Jono Holt, founder of design studio Otherway. Jono shares his unconventional path from advertising to design, the founding and growth of Otherway, and their unique business model of partnering with startups, sometimes for equity. He discusses building iconic brands like Lucky Saint, expanding into the US market, and the importance of brand consistency. Jono also offers practical advice for aspiring designers, emphasising passion, industry knowledge, and the value of contributing beyond creative work. The episode provides an inspiring look at entrepreneurship and innovation in design.
My Life in Design is a collaboration between Red Setter and the Design Business Association.
Listen here.
