Podcast
My Life in Design with Laurence Bendjenad, Lonsdale
Vicky Stoakes
Communications Director
In this episode of My Life in Design, Claire speaks with Laurence Benjenad, Creative Director of Lonsdale Paris. Laurence shares her journey from studying law to discovering her passion for design, building her career across agencies in Paris, San Francisco, and New York. She discusses the importance of strong concepts over pure execution, understanding cultural nuances in design, and the value of international experience. Laurence also reflects on mentoring young designers, advising them to identify their strengths, embrace curiosity, and take initiative to stand out in the industry.
My Life in Design is a collaboration between Red Setter and the Design Business Association.
Listen here.
