News: Red Setter Promotes Cher Keane to Managing Director

LONDON, 23rd September 2026: Red Setter, the global PR partner for creative agencies, today announces the appointment of Cher Keane as Managing Director.

Red Setter is a team of 20 PR professionals and journalists working with some of the world’s largest global creative design studios and in-house creative teams.

Keane joined Red Setter in 2018 as Senior Account Director, before taking on the role of Associate Director in 2023. Prior to Red Setter, she held senior in-house marketing roles in the financial sector.

As Managing Director, Keane will work directly with Co-Founders Claire and Alex Blyth to shape Red Setter’s direction, reputation and culture, as it builds on strong client growth in the UK, North America and northern Europe.

On her new role, Keane says: “Ultimately, great PR is about people: our clients and our team. For me, the role of Managing Director is about creating a culture that celebrates individuality, nurtures talent and gives people the confidence and opportunity to become the very best PRs they can be. That then allows us to deliver work that builds our clients’ reputations, supports their ambitions, and helps drive meaningful business growth.”

“This is an exciting moment for Red Setter,” add Claire and Alex Blyth. “Reputation has never been more important for creative agencies. They need to show how, in an age of ubiquitous intelligence, their creative solutions are now the driver of business success. We’ve built Red Setter to deliver precisely that reputation, and, with Cher leading our team and client relationships, we’re well placed not only to continue our agency’s steady growth but also to help the creative industry gain the visibility it deserves.”