Red Setter at D&AD Festival 2026

There’s always something special about the D&AD Festival, and this year was no exception. D&AD Festival 2026 brought together an incredible mix of creative thinkers, brand leaders and innovators, all exploring how creativity can help businesses navigate an increasingly complex world.

What stood out most was the quality of the conversations. From the impact of AI on creative work to the growing importance of authenticity, purpose and cultural relevance, the festival felt focused on the challenges and opportunities shaping the future of brands today.

A particular highlight for us was seeing our founder, Claire, host a panel at the Tate Modern on the future of luxury brands. Bringing together experts from across the industry, the discussion explored how luxury is evolving for a new generation of consumers, balancing heritage and craftsmanship with changing expectations around sustainability, experience and meaning.

The conversation reinforced something we see across many sectors: people are looking for deeper connections with the brands they choose. In luxury, as elsewhere, success increasingly comes from creating relevance, emotional resonance and a clear sense of purpose.

Beyond the talks themselves, one of the best things about D&AD is the opportunity to connect with people who are passionate about creativity and its ability to drive change. We left feeling energised, inspired and excited by the ideas being shared across the industry.

A huge thank you to everyone who contributed to the conversations, and especially to those who joined Claire’s panel. We’re already looking forward to seeing where these discussions lead next.