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The best PR stunts of 2021 (as featured on PR Moment)
Vicky Stoakes
Communications Director
PR Moment invited our comms director Vicky to share her thoughts on the best PR stunt of 2021. For her, there was a clear winner in BrewDog's 'solid gold' beer cans.
You can read the full article here.
“BrewDog announced hidden solid-gold cans in normal packs of beer. It’s a grown-up Willy Wonka PR stunt. Except the cans weren’t solid gold and BrewDog has had to apologise to the ASA for a ‘misleading’ campaign. So the story keeps rolling and keeps BrewDog linked to controversy… its PR modus operandi. Not to everyone’s taste, but not such a bad thing when trying to fight for space in a competitive category and trying to keep front of mind.”
