PR Moment invited our comms director Vicky to share her thoughts on the best PR stunt of 2021. For her, there was a clear winner in BrewDog's 'solid gold' beer cans.
You can read the full article here.
“BrewDog announced hidden solid-gold cans in normal packs of beer. It’s a grown-up Willy Wonka PR stunt. Except the cans weren’t solid gold and BrewDog has had to apologise to the ASA for a ‘misleading’ campaign. So the story keeps rolling and keeps BrewDog linked to controversy… its PR modus operandi. Not to everyone’s taste, but not such a bad thing when trying to fight for space in a competitive category and trying to keep front of mind.”