The one thing that makes a branding agency stand out (as featured in Transform)
Visibility matters, certainly, but in our managing partner Alex Blyth's 25 years of working with brand agencies, visibility is less about the volume of noise you make, and more about the value of what you say.
Taking this a step further, value derives from relevance to a specific audience, and Alex believes the key factor in agency standout is specialisation.
Read Alex's case for specialisation in an article he wrote for Transform magazine.
Read the full article here.