Our thinking
Thinking About PR? Why Your Business Strategy Needs PR More Than Ever
Vicky Stoakes
Communications Director
“If I was down to my last dollar, I’d spend it on PR.” It’s the most overused quote about PR, often attributed to Bill Gates. But there’s a reason it’s stuck around - because PR matters.
In the hyper-competitive world of creative agencies, a PR campaign isn’t just a reassurance; it’s a secret weapon. PR keeps your agency front-of-mind for clients whether current, future, or past, and keeps your team hugely motivated that they’re in the right place. And that agency you admire? The one you’re always hearing about? Chances are, they’ve got PR in their corner.
The truth is, PR isn’t something most agencies shout about. It’s stealthy and strategic. It can mean the difference between a potential client finding you or not. It can tip the scales for that talented creative debating whether to join your team. It’s a game-changer for your reputation, opening doors you never thought possible.
Your reputation matters
How others perceive your agency can unlock a world of opportunity. More business, more talent, more collaborations - it all begins with reputation. A strong PR strategy ensures your agency’s name is consistently out there, sparking conversations and making the right people take notice. When done well, PR reduces the money and time spent on recruitment or new business outreach, letting your work and ideas do the talking while opening the door to exciting opportunities.
Establish yourself as an expert (and make your Mum proud)
Getting your agency’s name in print - your work, your ideas - isn’t just about boosting credibility (though it does that too). It’s about establishing your team as thought leaders in branding, design, or your niche sector. And yes, there’s something special about seeing your work published and sharing it with the ultimate cheerleaders - your parents. It’s not uncommon for clients to blush when they tell us their mum’s kept a copy of the article!
Cut through the competition
The creative industries are dynamic, exciting…and incredibly competitive. Budgets are tight, and simply doing great work and posting it on your website or social media isn’t enough anymore. You need more.
This is where PR comes in.
A strategic PR campaign elevates your visibility, making sure your agency isn’t just part of the conversation but leading it. By telling compelling stories, capturing media attention, and resonating with your audience, PR gives your agency the edge it needs to stand out.
How to Make PR Work for You
Running a successful PR campaign isn’t about winging it. It requires careful planning, execution, and commitment. Start with these key steps:
- Set Clear Objectives: What do you want to achieve? More clients? Industry recognition? A stronger employer brand? Define it.
- Understand Your Audience: Know who you’re speaking to, what they care about, and where they’re paying attention.
- Tell Great Stories: Storytelling lies at the heart of PR. What makes your agency unique? What’s the impact of your work? Share it.
- Commit to Consistency: PR isn’t a one-off project. It’s an ongoing effort that builds momentum over time.
Is PR on your agenda for 2025?
Here’s the big question: Are you happy for your agency to stay as it is? Or are you ready to take it to the next level?
If you want to build on your success, tell the world about your incredible work, position your team as industry leaders, and attract the best talent, then PR is your answer. It’s time to think bigger about your business goals for 2025. With the right PR strategy, you’ll not only stay ahead of the competition but set the benchmark for others to follow.