PR Moment invited our media strategist Sarah Holland to share her top tips for pitching to the media. Sarah posed a series of questions to ask yourself before even considering contacting a journalist.
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“Stories I seek out have to be a bold, fresh take on a pertinent issue that isn’t being talked about. Ideally, it’s a novel or unusual look at it. The key questions to ask are: does this have wider cultural relevance in the world? Why now? What does this mean for the future, and what does tell us about our past? Why should they care, and why are we the right people to tell it?
“Think beyond the brand, the client, and look at the human at the heart of it. Does this story have an element of vulnerability, failure, or dramatic change? How have they got here, what unique experiences have they had?”