What's the best piece of PR advice you've ever been given? (as featured on PR Moment)
What's the best piece of PR advice you've ever been given? Our Account Director Sian Disson was invited by PR Moment to share her thoughts.
You can read the full article here.
Sian Disson, account director at design agency specialist Red Setter: “On my first week of PR, I was brought into a meeting room and sternly told that it was to be ‘we, not I’ from now on. We were a team - and any successes or mistakes were to be confronted as such. I distinctly remember being told if I ever threw anyone under the bus I’d be out!
“It may not have been the kindest delivery, but the advice itself has stayed with me over the years and is something I’ve passed on to more junior colleagues. Strong teamwork is crucial in any PR role.
“On a basic level, our clients need to see us as a cohesive unit. But more importantly, the ideas that fuel our campaigns are developed and seen through together. We share the challenges as much as the successes, and are all the better for it.”