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Why don’t design museums show brand design? Red Setter in Creative Review
Vicky Stoakes
Communications Director
While virtually every other kind of design is celebrated in exhibitions, brand design is routinely overlooked. Our Co-Founder Alex Blyth explores why this is the case in an article in Creative Review.
On a recent visit to beautiful Copenhagen I came across an intriguing exhibition in the city’s Design Museum. Dedicated to the work of Kontrapunkt, one of Denmark’s leading brand design agencies, it explores seven case studies spanning government bodies, national railways, FC Copenhagen and a television channel.
It is a thoughtful look at how brand design does more than create distinctive identities. At its best, it helps shape institutions, behaviour and even national culture. But what struck me most about the exhibition is how unusual it is.
Visit almost any design museum in the world and you will find exhibitions on architecture, fashion, furniture, materials, craft and industrial design. You will probably see more chairs than you thought possible. What you are unlikely to see is brand design. That absence points to a wider problem: brand design remains one of the most influential and commercially significant creative disciplines, yet also one of the least visible and least understood.
Read Alex's full article over on Creative Review.
