Events
My Life in Design Podcast - Alex Center, founder of CENTER
Vicky Stoakes
Communications Director
In this episode of My Life in Design, host Claire Blyth talks with Alex Center, founder of CENTER, about his design career. Alex recounts his early love for brands and art, influenced by his mother and his knack for realistic drawing. He details his college years at Buffalo, NY, his pivotal internship at Madison Square Garden, and his subsequent role at Glaceau, where working on brands like Vitaminwater preluded the company's life-changing acquisition by Coca-Cola. Alex shares his journey of starting his own studio, the importance of making design accessible, and his commitment to humanising the field. He advises young designers to cultivate soft skills and kindness, underscoring their significance in the industry.
The podcast is a partnership between Red Setter and the Design Business Association.
Listen here.
