Events
My Life in Design Podcast - Joshua Breidenbach, founder and ECD of Rice Studios
Vicky Stoakes
Communications Director
In this podcast episode, Joshua Breidenbach, co-founder of Rice Studios in Ho Chi Minh City, speaks to host Claire Blyth, about his journey from the USA to Vietnam, detailing his design background and career development. He discusses the origins of Rice and its growth, including the pivotal partnership with Marou Chocolate and the company's focus on telling Vietnamese stories through branding. The episode covers Rice's expansion, strategic client alignment, and the launch of Rice Store. Joshua also reflects on the Southeast Asian design industry, the importance of cultural authenticity, and offers advice to aspiring designers on the significance of storytelling and understanding the broader context of their work.
The podcast is a partnership between Red Setter and the Design Business Association.
Listen here.
